Free SEO Audit
<- Return to previous page


History of Google Panda Updates


How Google’s Panda Algorithm Revolutions Effect SEO


By now, many have overheard of Google’s Panda Update, but may not correctly understand what it is and what it objectives to achieve. Before initiating the idea and objectives behind the “Google Panda Update”, it’s essential to first back-track and reveal on the development of the Search Engine Optimization (SEO) activity and why the Google Panda Update is needed in this.


Search Engine Optimization (SEO) comprises boosting a website to advance its visibility on search engines including Google, Yahoo and Bing. In the late 1990′s and early 2000′s, disreputable SEO firms rose in abundance and learned methods to misleadingly optimize a site by fundamentally “cheating” the search algorithm. This false enrichment became known as “black-hat SEO.” And ultimately it provides bad user experience to searchers looking for desired information on various search engines. Since then, Google has been taking aggressive (and essential) steps to correct this problem so that quality websites with robust, original and important content would fairly claim top rankings. Poor websites would hesitate, while ethical SEO firms would significantly benefit.


Google secure their promise to billions of search engine users by crafting important algorithm updates like Panda. Their objective is to snag poor quality sites and penalize the site by sending it to the last page of Google search results. That important step-forward came in early 2011, with the release of the “Farmer Update”. Google first took target at “content farm” websites that have no diverse value, except for an exceptional amount of text and links.


Since the original release, Google has made numerous updates to the algorithm. Each revise purposely targeted a new type of “black-hat” optimization practice, and slowly but surely, poor quality sites are being cleared out while ethical and properly optimized websites are deservingly climbing the top ranks in search engines.


Google Panda Timeline of Events:



  • Panda 25 March 14, 2013
  • Final Update before Panda was integrated into the main algorithm.
  • Panda 24 January 22, 2012



  • Panda 23 December 21, 2012
  • Panda 22 November 21, 2012
  • Panda 21 November 5, 2012
  • Panda 20 September 27, 2012
  • Panda 3.9.2 September 18, 2012
  • Panda 3.9.1 August 20, 2012
  • Panda 3.9 July 21, 2012
  • Panda 3.8 June 25, 2012
  • Panda 3.7 June 8, 2012
  • Panda 3.6 April 27, 2012
  • Panda 3.5 April 19, 2012
  • Panda 3.4 March 23, 2012
  • Panda 3.3 February 27, 2012
  • Panda 3.2 – January 18, 2012



  • Panda 3.1 – November 2011
  • Panda 2.5 – October, 2011
  • Panda 2.3 – July, 2011
  • Panda 2.2 – June, 2011
  • Panda 2.1 – May, 2011
  • Panda 2.0 – April, 2011
  • Panda 1.0 – February, 2011
  • Originally introduced as the “Farmer Update”, Panda Initially took aim at Content Farms and Link Farms
  • Penguin update: Google Targets Over Optimization


History of Google Penguin Update


Google executed “Another phase to compensate high-quality sites” with its April 24th, 2012 Penguin update; this important algorithm change targeted at black hat web spam is intended to promote high quality content and reduce overall web spam. Search Engine Optimization (SEO) can be positive and beneficial but in light of Penguin it is more important than ever to make sure these items are executed correctly. Targets of the Penguin include:


  • Keyword Stuffing
  • Toxic(Low Quality) Links and Link Schemes
  • Over Optimization of Content
  • Spun Articles


While Penguins Prototype Panda disturbed 12% of queries, Penguin will only reach 3% of queries. But those 3% of queries are more exceedingly spammed keyword queries. So we have already seen dramatic search result page differences on high volume/traffic related terms.


How Do I know if My Site Was Hit by the Penguin Update?


The simplest way to identify if your website was disturbed by the Penguin update is within your Google Analytics & Webmaster Tool accounts. If you see an affected (or minor) drop off in traffic that resembles with the Penguin update dates below, there is a high possibility that you have been hit by Google Penguin Updates. Also, if you received any messages in WMT’s that manual actions have been placed on your site; you have been hit with a penalty by Google.


Google Penguin Timeline of Events:



  • Penguin 2.1 (#5) – October 4, 2013
  • Penguin 2.0 (#4) – May 22, 2013



  • Penguin #3 – October 5, 2012
  • Penguin 1.1 (#2) – May 25, 2012
  • Penguin #1- April 24, 2012


How IBIS Technologies Can Help Your Website to Recover from Google Penalties Updates?


Since early 2011, when the Farmer Update was first introduced, IBIS Technologies established a intense increase in leads coming from businesses that were penalized by the Panda updates. The reason? Some companies were not mindful that their SEO firm was practicing “black-hat” SEO. IBIS Technologies – Atlanta based off best SEO Company was there to support, correct the harm done and re-position the company at the top of the Google SERPs (search engine result pages).


Correcting the damage done by dishonest SEO agencies takes a significant amount of work; however, the end-result is an upgraded reputation with Google, enriched visibility, and the persistent pursuit of triumph organizational objectives in the client’s online marketing strategy. IBIS Technologies has become the top rated SEO firm in Atlanta, USA through the ethical and strategic leadership of Founder and CEO Rajvi Shah, and the committed team of specialists that comprise the Talented and Experienced Team at IBIS Technologies.


IBIS Technologies is a spearhead in the United States, and internationally, in Search Engine Optimization (SEO) and Digital marketing. Our team of talented and certified professionals works within the modern Google Webmaster Guidelines and Industry practices to upsurge your brands authority across the Web Arena. We run-through what we moralize with both on site and off site organic campaigns that comprise new and distinctive content to engross users. If you have experienced extreme drops in your traffic or received a penalty by Google, please contact us straightaway so we can get you on the road to penalty recovery. Once your web presence is penalized by Google, it requires huge steps to get back within their good favors, so the sooner we begin the recovery process the better it brings results for your web presence!


Ready To Hire Google Penalties Update Service from IBIS Technologies, Atlanta


IBIS Technologies - a Top Search Engine Optimization (SEO) Agency has always been the team of expert Google Certified professional who are specialized in White Hat SEO techniques to deliver your Organic Search Engine Optimization and local SEO Services needs in USA, Canada and India.  Small businesses and Startups can increase their online sales and high lead generating SEO strategies by recognizing the advantages of Google Marketing, Link Building and SEO Copywriting through On-site Optimization Services like Keyword Research, Image Optimization and also check the Google Penalty Updates.


Being the Best Search Engine Optimization (SEO) Agency in Atlanta, USA, we put all our efforts into generating high website traffic and visits on your website through on-page and off-page SEO  techniques making it a high lead generation online tool. Contact Atlanta based Top SEO Consultants to know more about our small business SEO marketing, Multilingual SEO, Social SEO, Mobile SEO and Local SEO services and how our top internet marketing firm can help you generate more business through complete online marketing activities namely Search Engine Marketing (SEM)Social Media Marketing (SMM)PPC Management and Affiliate Marketing.


If you are looking for Leading local SEO/ E-Commerce SEO Services that helps you to generate Top Results in major search engines like Google, Yahoo, Bing than always trust Atlanta, USA based Best Professional SEO marketing Company that is committed to delivering the 24/7 result oriented online marketing, Give us a call on 770-272-IBIS or Discuss your Search Engine Optimization (SEO) marketing plan with one of our White Hat SEO Consultant.  What’s more, as an Expert Search Engine optimization (SEO) company from Atlanta, USA we know how to grow your business and generate more sales through online marketing and top website ranking in search engine and social media presence. Want to learn more about SEO Ethics, Best SEO Tools, White Hat SEO and Link Building best practices and tips, subscribe to our SEO Blog OR Request a free website SEO Audit and Analysis.


Request a Free Quote