As the vital discovery network, Pinterest shows and tells consumers what your brand is all about. Inspiring more purchases than any other social platform, Pinterest is effectively an online announcement board where users curate or “pin” eye-catching images of food, clothes, and so much more. Pins drive more income to e-commerce stores than any other social share. Is your business on Pinterest yet?
Pinterest for Business permits users to discover your brand, share (or pin) your content and interact with your company. Although best for businesses in the retail, food, and other industries with visually appealing products, with the proper marketing strategy, Pinterest can be beneficial to any type of business.
Pinterest is labeled a social network, but, similar to YouTube, it actually functions more like a search engine. Rather than relocation status updates, users search for products, quotes, ideas, or images that they want to pin to their own boards or share with others. Users not only pin or “like” items they discover on Pinterest, but 29% of Pinterest users have purchased something after pinning or repining it.
Pinterest advertising is the most exciting advertising platform out right now. It is still in its early phases, which means that costs are lower than ever. Majority of its users are women and a good portion of its user are considered to have high income. Brands that will have the most success with Pinterest advertising will be ones that focus on their interests. This includes health, household items, food, holidays, clothing, fashion trends, hair, and more. If your business targets women in any way, Pinterest is the platform for you. Talk with our team and let us put together a revenue-generating Pinterest advertising campaign.
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