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What Is On-Page Search Engine Optimization (SEO)?


On-page search engine optimization refers to the SEO activities which directly influence the performance of each page on your website.


Every page on your website must be optimized in order to have top rankings on major search engines like Google, Yahoo and Bing.  When you perform an online search, the results shown are individual website pages.  Many people assume the number of results refers to whole websites and are surprised to find this is not the case.


This means it is important to optimize each page of your website to make the most of your SEO opportunities.  On-page SEO refers to the techniques used to optimize each page of your website. These include:


Keyword Optimization

When people search online for a product or service, they use specific key phrases or what we called keywords.  A keyword can be a single word or even a phrase.  These keywords are all-important to your site’s search engine optimization rankings. Careful Research might be needed to set up the most effective keywords to use for your website optimization on top rankings in search engines.


Once your major keywords have been researched, IBIS Technologies’ experienced Search Engine Optimization Consultant team of skilled SEO copywriters can help by writing successful optimized content copy to help both your website visitors and the search engines.



Metadata is the ‘at the back of scenes’ in sequence on your website.  This data helps the search engines understand the content of your website.  Each page must have its own unique written metadata. This is because metadata describes the particular page, not the website as a whole.


Metadata must be cautiously written to the correct parameters for best effect.  Keywords must be used throughout to enhance the search engines’ understanding of your site.


The ‘page description’ element of metadata is often displayed as the ‘advert’ which is shown when your site is listed in search results.


HTML Coded Headings

Headings in your website copy should contain relevant keywords and be HTML coded.  This alerts the search engines to the subject of that section and helps them understand the headings.


You will see Atlanta, USA based Best SEO Company; IBIS Technologies SEO Service Pros website copy is divided into short sections, each with its own keyword-rich heading.  This helps the on-page optimization.  It’s important to remember keywords are used by human visitors to your website too, as they scan the page for the product or service they want.


Full Search Engine Optimization (SEO)


Emboldened Keywords

Like headings, using a bold font for keywords identifies them as being of importance to the search engines and visitors.


Source Code

Websites are made up of coded computer language.  These codes must be carefully created to help the search engines find the site and travel around it.


Off-Page Search Engine Optimization (SEO)


Off-page optimization describes the SEO techniques used outside your website which affect its optimization.  These elements add stature and credibility, and help drive traffic to your website.  Off-page SEO includes:


Directory Submissions

Your website and company details are submitted to third party sites as part of your directory submission campaign.  This delivers valuable backlinks to help your optimization, as well as increasing the potential number of visitors to the site.


Article And Blog Submission

Online articles and blogs help boost your company’s reputation.  Running an article submission campaign increases brand awareness, credibility and provides a source of incoming links to your website, boosting your search engine optimization.


Online PR

Like articles, an online press release submission strategy helps you publicize your company news as well as creating backlinks to your website.


Link Building Campaigns

A link building campaign is a crucial part of off-page SEO.  Relevant, quality links help your site’s optimization.  They drive traffic to your website and help the search engine robots and the human visitor travel from site to site.


Social Media

Social media optimization gives you a tailor-made platform to promote your organization.  It can be used to drive traffic to your website or blog.  Social media sites like Twitter and Facebook are powerful online viral marketing tools.  Social media users spread and share information.  A well-managed social media campaign can transmit information about your brand across the world in a matter of minutes!


Website Performance and Architecture


It’s no top secret that without a website, search engine optimization is useless. But what might not be as well known is that without the proper setup and configuration, even a very educational and useful website can be blocked from the SERPs.


Atlanta, USA based SEO Company; IBIS Technologies takes great cares to make sure that when clients come to us with their dream campaign, we are doing all we can to optimize it to hold to the highest SEO standards defined by the search engines. We will make sure your website is “Google-friendly” from a technology and coding viewpoint and free of any obstructions that could upset natural search efforts for your website in search engines like Google, Yahoo and Bing. Our complete on-site optimization process is always adapting to the current trends and Google’s best practices. Below are some of the key areas that we focus on:


Website Pages Crawlability in Search Engines

We want to make sure you’re placing your best foot forward to Google and the other search engines. That is, we want to make sure that they can reach the target pages of your website easily without any roadblocks. These pages include core information about your company, products or services, which is crucial when it comes to your messaging and the purposes of your visitors.


Some of the things we will take a look at to make certain that the search engines are getting the most out of your site are as follows:


  • information architecture,
  • navigation options,
  • robots.txt and
  • sitemap.xml.


There are many other ways to block and allow search engines on your pages, and we will leave no stone unturned when optimizing in this regard. We at IBIS Technologies, Atlanta based SEO Company performs thorough analysis on your website that we make sure to remove all the roadblocks which hold search engines to crawl your page.


On the other hand, some pages of your website may not need to be seen by the crawlers. These could be supplemental pages that only exist to provide a specialized feature or user experience, but provide no real value when it comes to your business. These are pages that we want to prevent from being crawled.


Guaranteed Indexation of Pages in Search Engines

Once you be familiar with that your site is being crawled, you want to control how your pages are being indexed and keep tabs on any potential issues. Using industry-leading tools, proprietary tools and analytic platforms, IBIS Technologies will know how often the search engines are crawling your site, which pages are indexed, and which pages may be having trouble. We can then work to address these issues to help your most valuable pages reach the top spots in the SERPs.


Usability of Website for Doing Business

Just as important as the search engines being able to interpret your pages is the ability for actual visitors to reach them. Many of the same principals are relevant in terms of the information hierarchy, but at IBIS Technologies will also take into consideration user experience on the website into account.


We will advise slight variations to the design which will draw visitors’ awareness to important aspects of the website. Much like using index/no index tags to direct search engine bots, we will use visual cues to direct users to the important pieces of your website. The goal of these “calls to action” should be to entice users to engage with your website and begin doing business with you.


On-Site SEO Matters


Atlanta based Best SEO company; IBIS Technologies’ detailed review process and on-site optimization enhancements are intended to make your website “SEO Friendly”, bringing extra value to other aspects of your campaign. Having a solid groundwork is crucial in having a winning natural search campaign. If you are fascinated in a new website that is built with Design and Search Engine Optimization (SEO) in mind, be sure to check out our Web Design Services as well.


On-Page SEO Services


Audits to Improve Ranking And Performance


Content Development and Optimization

Hosting content that assures consumers’ intent behind popular search queries is the key component in generating new business from search engines.


Technical SEO Audit

IBIS Technologies will analyze the technical structural design of the website to guarantee there are no elements that will hamper performance in the major search engines like Google, Yahoo and Bing.


Content SEO Audit

IBIS Technologies will review the existing content optimization of your web property and based on that will advice you about some problems.


Authority Signal SEO Audit

IBIS Technologies will execute a deep analysis of the website’s current authority signal profile, including inbound links and social signals.


Mobile SEO Audit

The volume of search engine queries on mobile devices is expected to surpass search volume on desktops by 2015. As a result, cross-device search performance is crucial to avoid losing market share and also providing liberty to customers to access your website from any devices.


SEO Tracking Audit

In order to assess the impact of various digital marketing efforts, it is important to have an analytics platform correctly implemented that is set up to track important KPIs. The best analytics platform we can advice is Google Analytics as it is free and authentic as well.


Keyword Research And Scoring

Knowing what keywords your target audience is searching and what the intention is behind those searches is a necessary step to ensure your SEO efforts are going to produce maximum return.


SEO Analytics Analysis

IBIS Technologies will help you track the success of your SEO initiatives by analyzing the performance of website traffic generated by organic search. Analysis of the date and recommendations based on the findings will also be reported.


User Interface SEO Audit

Getting traffic is only half the battle. Once consumers arrive on a website, it is important that they complete an action. An action can be anything like filling up the form, subscribe for newsletter or ordering from your website.


How can IBIS Technologies help you with On-Page Search Engine Optimization (SEO) Service?


Atlanta, USA based Best SEO Company; IBIS Technologies will perform a complete On Page SEO analysis. We will make an evaluation of how your current On Page SEO program is doing. This appraisal will include categorizing areas of your website which are not SEO-friendly.  After identifying the weak areas, we will then optimize your website’s potentials in order to progress your ranking in major search engines like Google, Yahoo and Bing.


IBIS Technologies’ Search Engine Optimization Consultants, professional programmers and writers will create well-written contents that have strong keywords on it related to your industry as well as your offerings. We will make sure that these contents are clear, straightforward to understand and searchable through the keywords that it contains.


IBIS Technologies has experienced search engine optimization consultant who have assisted hundreds of small businesses and start ups companies in developing more valuable and appealing websites. Are you now ready to make the big leap for your company? Check out our SEO packages and experience for yourself the efficiency of our work. We also offer other Internet Marketing and SEO services which you might be interested with. Call us now or check out our blog for more information regarding search engine optimization (SEO) benefits and offerings!


Get Listed, Get Ranked, Get Customers


You know being found online is absolutely critical in today's world, right?


Without a practical search engine optimization (SEO) strategy you’re simply not going to rank well in Google, or rank at all!


Here's being a leading SEO Company from Atlanta, USA; IBIS Technologies describes why you aren't ranking as high in Google as you should be.


1) Your website page speed is very much high or is unreliable.

You identify it yourself; if a website takes too long to load you're probably going to click away onto another website. Google hates slow websites. Slow and unreliable websites simply don't rank well in search engines as people not going to wait for your website to load and they will move away to next website. In this way there will be higher Bounce Rate from your website which leads to negative ranking to your website.


2) Your website any link is actually broken.

In most of the cases with freelancers and small web development companies, Web designers are designers, not technical people and certainly not marketers for sure. Time and again your website will look great but the underlying code that drives it is broken and you don't even know it (even though it looks OK to you). Google hates bad code and you won't rank well because of it.


3) You don't have a page for every product or service you want to sell.

Some web designers develop a website where there are few pages only and they have written all the different services or listed all your products on single page which makes it more likely to be get found on search engines when they search for your specific service or product as search engine won’t find any dedicated page or URL for that search terms.


Basic common-sense but you'd be surprised at how many businesses simply don't have this box checked and even if they do have a page, it's put together poorly so Google doesn't like it anyway.


If you’re a dentist and want to rank for say “cosmetic dentistry” when people search in your town or city, it makes sense that you have a page on your site about your cosmetic dentistry service right? You’d be surprised how often this is overlooked and all the services like dental implants, teeth whitening, crowns and other are just listed down on one single page namely services.


4) You're over looking Google's Rules or your website simply isn't optimized for search engines.

Google uses around 200 factors when determining who to rank in the search results for a specific search term. There are a number of hidden code fields on your website that Google will take into account when determining what keywords to rank your site for.


If haven't configured these fields properly then you have very little chance of ranking in top results of major search engines like Google, Yahoo and Bing. In some cases where your designer has put data in these fields or someone has done a "DIY SEO" job you could be breaking Google's rules and in severe cases, they'll be actively ranking you lower as a result.


5) Your site isn't Device friendly or Not Responsive Web Design.

In April 2015 Google made a change to the search algorithm namely Mobilegeddon which means if your site isn't mobile friendly, Google doesn't like you. This means that even though you may have ranked high before this change, if you're not mobile friendly today, you're not ranking as high as you could be. Even Google has classified search results in Mobile searches by mentioning mobile friendly website against the sites which are responsive in design.


6) Your site isn't "popular" enough in Social Media or Search Engines.

Google is efficiently an online popularity contest. The more sites that link to your site the more popular you are in the eyes of Google therefore the higher you rank. So to do this you need to have multiple high quality inbound links to your website which makes your website more authentic and gives you higher ranking in search engines.


7) Your competitors have a proactive search engine optimization strategy and you don't.

There 10-15 spots on the Google homepage. Do you sincerely wait for to beat your competitors if they have an aggressive search engine optimization (SEO) strategy and you don't?


Long gone are the days of Yellowpages where simply having a website was enough to beat your competition. In today's world, businesses with a proactive search engine optimization (SEO) strategy win the search engine game; it's as simple as that.


What kind of results can I expect?


For some clients SEO Company’s Search Engine Optimization (SEO) service is all they need to put them at the top of the search results for their target keywords. For others, they see a strong increase in organic search traffic coming from long-tail keywords. To date we haven’t had a client who hasn’t seen their organic traffic jump significantly with this service.


This service characteristically provides the best results for customers who work in a tight niche and provide specialty services, operate in a specific geographic area or an area with low competition, and businesses that have older or more mature websites.


How long does it take to see results?


Search Engine Optimization (SEO) is not a quick-fix and often takes time to see the result. It generally takes anywhere from 1-6 weeks for the search engines to detect SEO changes and re-rank your website. If you need a quick burst of traffic, Google Adwords (PPC) is a more appropriate tool to use.


In fact, if your SEO strategy is yielding results it makes sense to augment that with a paid search strategy too.


Ready To Hire On-Page Search Engine Optimization (SEO) Service from IBIS Technologies, Atlanta


IBIS Technologies - a Top Search Engine Optimization (SEO) Agency has always been the team of expert Google Certified professional who are specialized in White Hat SEO techniques to deliver your Organic Search Engine Optimization and local SEO Services needs in USA, Canada and India.  Small businesses and Startups can increase their online sales and high lead generating SEO strategies by recognizing the advantages of Google Marketing, Link Building and SEO Copywriting through On-site Optimization Services like Keyword Research, Image Optimization and also check the Google Penalty Updates.


Being the Best Search Engine Optimization (SEO) Agency in Atlanta, USA, we put all our efforts into generating high website traffic and visits on your website through on-page and off-page SEO  techniques making it a high lead generation online tool. Contact Atlanta based Top SEO Consultants to know more about our small business SEO marketing, Multilingual SEO, Social SEO, Mobile SEO and Local SEO services and how our top internet marketing firm can help you generate more business through complete online marketing activities namely Search Engine Marketing (SEM)Social Media Marketing (SMM)PPC Management and Affiliate Marketing.


If you are looking for Leading local SEO/ E-Commerce SEO Services that helps you to generate Top Results in major search engines like Google, Yahoo, Bing than always trust Atlanta, USA based Best Professional SEO marketing Company that is committed to delivering the 24/7 result oriented online marketing, Give us a call on 770-272-IBIS or Discuss your Search Engine Optimization (SEO) marketing plan with one of our White Hat SEO Consultant.  What’s more, as an Expert Search Engine optimization (SEO) company from Atlanta, USA we know how to grow your business and generate more sales through online marketing and top website ranking in search engine and social media presence. Want to learn more about SEO Ethics, Best SEO Tools, White Hat SEO and Link Building best practices and tips, subscribe to our SEO Blog OR Request a free website SEO Audit and Analysis.


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